Sep 26 2014
Do you run an award-winning YouTube channel? Do millions of followers breathlessly await your updates on Twitter and Vine? If you think you have what it takes to be the next social media mogul, here are five tips for getting yourself discovered.
1. Find Your Niche
Even if you’re an entrepreneur of many talents, it’s important that you don’t stretch yourself too thin when you’re first starting out on the web. For example, don’t try to be an actor, musician and producer at the same time. Choose one area to focus on until you’ve established a fanbase. Then, you can branch into new things with a built-in audience.
2. Keep Generating Content
Saturate the market with your posts, tweets, videos, concerts or blog entries. The more content you upload, the more exposure you’ll enjoy. Think of it this way: What are the odds that you, personally, would notice a single clip on YouTube? Now, what are the odds if that clip was just one of a series uploaded daily?
3. Join a Talent Agency
A good talent management agency can take you from small-time videos to big-profit revenue. Not only will they offer opportunities, promotions and advertisements, but their contacts can also give you a leg up within the industry itself. You never know when networking will put you in the right place at the right time for your big break.
4. Respond to Reviews
It doesn’t matter if you’re a virtual makeup expert or the world’s next tech guru: Always listen to the feedback of your audience. Do they think your videos run a little long? Do they like certain background music more than others? Don’t be afraid to ask them directly how their experience on your channel can be improved.
5. Utilize All Site Features
Are you using everything that your platform offers? If you’re on YouTube, you should be creating playlists and personalized thumbnails. If you’re on Facebook, you’re missing out on serious marketing opportunities by not using Sponsored Stories. Take advantage of all the unique features of your social media sites. This is how you’ll distinguish yourself from the rest of the crowd.
Gone are the days when video editing was just a hobby. Current social media stars can generate millions of dollars a year through ads, affiliates and real-world sponsorship deals. If you’re ready to enjoy the same success, follow these tips for getting noticed on the web.